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May 1998: Notts County Manager Sam Allardyce kisses the Division Three Trophy.
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Bolton lost to Ipswich in the Nationwide Division 1 play-off semi final in 2000.
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Then Bolton manager, Allardyce celebrates promotion to the Premier League via the play-offs.
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On the touchline during his first season in the Premier League.
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Big Sam consoles his players after losing in the 2004 Carling Cup final.
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Touchline battle with Sir Alex Ferguson.
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A BBC television documentary put him at the centre of allegations of illegal transfer payments.
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Handling another big-name personality, Nicolas Anelka.
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Allardyce was appointed Newcastle manager in 2007.
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Pictured with Toon owner Mike Ashley.
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Allardyce was sacked as Toon manager nine months into the job.
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Unveiled as new Blackburn boss in December 2008.
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Big Sam is very much a touchline manager!
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Helping out fellow manager Mark Hughes who takes a trip!
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June 2011: Announced as boss of Championship outfit West Ham.
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May 2012: Won promotion to the Premier League with West Ham.
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Allardyce turned the Hammers into a top-10 Premier League side.
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Named Black Cats boss in October 2015 and proved to be an instant hit.
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Allardyce saved Sunderland from relegation last season.
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Greets football legend Pele during the Soccer Aid charity match.